5 creative ways to increase engagement on social media

Sep 07, 2023By Wendell Carr
Wendell Carr

Social media has become an essential part of any marketing strategy. However, it's not enough to simply post content and hope for the best. To truly engage your audience, you need to be creative and think outside the box. Here are five creative ways to increase engagement on social media:

1. Host a Social Media Contest

Contests are a fun and effective way to engage your audience. Whether it's a photo contest, a caption contest, or a trivia quiz, people love the chance to win something. Make sure the prize is something your audience will value, and promote the contest heavily on your social media channels. Encourage people to share the contest with their friends to increase visibility.

social media contest

2. Use User-Generated Content

Your audience is your best source of content. Encourage them to share their own photos, stories, and experiences related to your brand. This not only increases engagement, but it also helps to build a sense of community around your brand. Make sure to give credit to the original poster and ask for permission before sharing their content.

user-generated content

3. Create Interactive Content

Interactive content, such as quizzes, polls, and surveys, is a great way to engage your audience and get them involved in the conversation. People love to share their opinions and see how they compare to others. Use the results of the interactive content to create more targeted content in the future.

interactive content

4. Utilize Influencers

Influencers have a large following on social media and can help to increase your brand's visibility. Find influencers in your industry who align with your brand values and collaborate with them on a campaign. This could be anything from a sponsored post to a social media takeover. Make sure to track the results of the campaign to measure its effectiveness.

influencer

5. Experiment with Video Content

Video content is becoming increasingly popular on social media. Experiment with different types of video content, such as behind-the-scenes footage, product demonstrations, or interviews with industry experts. Make sure the videos are short and engaging, and promote them heavily on your social media channels.

video content

By implementing these five creative strategies, you can increase engagement on your social media channels and build a loyal following of brand advocates.